Seed Media Group: About

Designed by Stefan Sagmeister, our logo reflects society through the lens of science. The logo takes its inspiration from nature’s phyllotaxis structure, a Fibonacci-derived algorithm present in a multitude of settings, from the face of a sunflower to the alternating leaves on a plant to the architecture of highways. Depending on its context, the logo adapts and changes color to reflect its cultural surroundings. Our logo brings “Science is Culture” to life.

The phyllotaxis logo was recently exhibited as part of the ‘Design and the Elastic Mind’ exhibition at the Museum of Modern Art, New York